The play store has hundreds of English learning apps. And even these represent just a small number of the total ways in which you can learn English. But even in this sea of products, there are opportunities to create differentiated English learning products by creating value propositions that are closely aligned with the needs of under-served clients.
This is the story of how our client Kiebot did it and how we partnered with them to design a user experience that delivers that value proposition.
Someone has written about founder market fit, and these founders were just right – coming from t2 towns and eventually working in Metro cities and abroad, they have experienced first hand the problem faced by such youngsters : the inability to have a conversation in English, even though they’ve studied it in school. These students, unlike their counterparts, speak to each other in Vernacular languages. They don’t get a chance to speak with anyone, and hence don’t develop their conversational and pronunciation skills.
So the idea was to give them a companion who teaches them English and helps them improve where they lag the most.
While we could have told this story in the typical XU portfolio page format, we’d prefer ditching that for this project and instead talking about some steps where we think we did some work that was pretty cool.